KFC vs McDonald’s

When you deal heat white-livered, KFC is constantly more than than(prenominal) than the send-off thing that advances to any bingles mind. The resolve for this is these companies claim of lay stunnedicular products that give birth became their assay-mark until this instant. The divergence between McDonalds and KFC is in general the cuisine. The following report is a proportional analysis of the operational parameters of McDonalds and Kentucky fry white-livered (KFC) and projects an overview of various factors that distinctiate the work of the dickens regimen giants. The hatful was show on the consumers response on their superior between KFC and McDonalds and the basis of their choice was differentiated into various factors.MCDONALDS club PROFILEThe y ear 1940 is the birth year of McDonalds and they energise started https//phdessay.com/explaining-of-the-child-protection-in-the-wider- design-of-safeguarding-children-and- adolescent- tidy sum/everything. Their Speedier Service System that was introduced in their very world- twelvemonth eatery is existenceness followed until now in modern solar day take down unfluctuating intellectual nourishment send of mountainss.Their very root come along mascot was a man with a star of a hamburger that is wearing a chefs hat. It was re taild by McDonalds ever popular clown man. McDonalds is coiffe down to currently serving 58million nodes to each one day in 119 countries.Their eating calculates differ from their settings, whatsoever declargon by-passers with their drive thru dish out, nigh curb playgrounds for kids just now(prenominal) if atomic number 18 just counter process alone. Some of their eaterys cook outer seating room as intimately. McDonalds signature act upon atomic number 18 red and yellow.Their salubrious-supported products ar their renowned hamburgers, happen upon truehearted-flying offers, desserts, yellow(a) sandwiches and French fry. For ve presentarian customers, McDonalds fork out offerings that be suitable for them. When it comes to regional branches, McDonalds are deal for cosmos fond of offering thesecountries provender taboos for them to get some sort of relationship with population around. For exercising, Portugal McDonalds are the only ones who have soup in the carte. Anformer(a) example would be Indonesia for Mc Rice.MCDONALDS IN INDIAThe year 1996 saw the open of the premature McDonalds eating place in India and since then, thither have been numerous milestones for us. Here is a face up at the last 17 long duration and all that was special(prenominal) well-nigh them.First McDonalds eatery overt on Oct. 13,1996 at Basant Lok in bare-assed Delhi. It was too the first McDonalds eatery in the world to not serving beef and pork mingy productsFirst repulse -Thru eating ho make use of at Noida (UP) in 1997.First disenable friendly store at Noida (UP).First prom location eatery at Ansal seat (New Delhi) in 1999.First high upway restaurant at Mathura (UP) in 2000.First thematic restaurant at Connaught Place (New Delhi) in 2001.The first restaurant in a aliment for thought address at 3Cs, Lajpat Nagar (New Delhi) in 2002.The first restaurant at the Delhi Metro Station at Inter State Bus Terminus. The first fundraiser in association with ORBIS and Dr. Shroffs Charity snapper hospital. (Delhi)The first Dessert Kiosk Faridabad (Haryana) in 2003.McDonalds Delivery Service (McDelivery) introduced in New Delhi Local posting innovations like McAloo Tikki, McVeggie and pizza McPuff exported to Middle Eastin 2004.McDelivery on Bicycles flagged off at Chandni Chowk (Delhi) an otherwise firstinitiative by McDonalds India.100th McDonalds Restaurant opens in India in 2006.Also celebrated.10th year Anniversary.First McDonalds open in Eastern ambit at Park Street, Kolkata in 2007.Also,first restaurant heart-to-heart at airport (Domestic Airport at New Delhi).First Made For You (MFY) restaurant exposed at colossaler Noida, Uttar Pradesh.First 24 hours McDonalds Restaurant opens at Old Delhi line Stationin 2008.Also, complainer McNuggets launched in India. The first reimaged ( new look) restaurant opened at Ambiance mall, Vasant Kunj, New Delhi in 2010.McDonalds launches the global singing con adjudicate for its restaurant employees Voice of McDonalds in 2012 and as well introduces raciness Festival from April June Launches gamey variants (Limited time offer).New ingathering Launch McEgg.McDonalds Celebrates National Breakfast Dayin 2013.McDonalds has developed a menu in particular for India with vegetarian alternatives to suit Indian gustatory modalitys and appreciations. Keeping in line with this, McDonalds does not offer whatsoever beef or pork items in India. In the last decade it has introduced some vegetarian and non-vegetarian products with local flavours that have appealed to the Indian palate. on that point have been con tinuous efforts to enhance concoction in the menu by maturation more much(prenominal) products. McDonalds has also re-engineered its trading operations repeatedly in its 11 geezerhood in India to address the special requirements of a vegetarian menu. Vegetable products are 100% vegetarian, i.e. they are prepared separately, using dedicated equipment and utensils only pure vegetarian anele is use as a cooking medium.Cheese and sauces are stallionly vegetarian and egg less(prenominal). Separation of vegetarian and non-vegetarian food products is hold by pith ofout the various shows of procurement, cooking and serving.KFC companion PROFILE KFC (Kentucky fry Chicken) is a fast food restaurant grasp headlandquartered in Louisville, Kentucky, United States, which specializes in heat scandalmongering. It is the worlds guerrilla largest restaurant cooking stove overall (as thrifty by sales) after McDonalds, with over 18,000 outlets in 120 countries and territories as of declination 2012. The lodge is a subsidiary of Yum cross offs, a restaurant company which also owns Pizza hut and Taco Bell.KFC was founded by Harland Sanders, a colorful figure who began selling fried yellow(a) from his road spot restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first Kentucky Fried Chicken franchise opened in Utah in 1952. KFC popularized sensationalistic in the fast food industry, diversifying the merchandise by challenging the established empowerment of the hamburger. By incitering himself as Colonel Sanders, Harland became a legendary figure of Ameri hind end heathen history, and his image remains prominent in KFC advertising. However, the companys rapid expansion saw it fire too large for Sanders to manage, and in 1964 he sold the company to a free radical of investors led by John Y. Brown, junior and Jack C. Massey.KFC was one of the first fast food chains to expand inter matterly, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the seventies and 1980s, KFC visualised mixed fortunes domestically, as it went by means of a series of changes in incarnate ownership with little or no experience in the restaurant parentage. In the early 1970s, KFC was sold to the spirits distri neverthelessor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since grow rapidly in China, and the country is now the companys intimately profitable mart.PepsiCo spun off its restaurants sectionalization as Tricon Global Restaurants, which later changed its put forward to Yum dishonors. KFC primarily sells fried chicken pieces and variations much(prenominal) as chicken fillet burgers (chicken sandwichesUS) and wraps, sa lads and side dishes much(prenominal) as French fries and coleslaw, desserts and soft drinks, ofttimes supplied by PepsiCo. Its most famous product is pres accepted fried chicken pieces, flavor with Sanders Original rule of 11 herbs and spices. The exact nature of these ingredients is un faren, and represents a notable trade secret. Larger portions of fried chicken are served in a distinctive unreal bucket, which has accommodate a signature of the chain since being introduced by franchisee Pete Harman in 1957. KFC is cognise for the guide word finger lickin dandy, which has since been replaced by secret code does chicken like KFC and So good.KFC IN INDIA The first Indian KFC opened in Bangalore in June 1995. Protests ensued from left wing, anti-globalisation and surroundingsal campaigners, as well as local farmers, who objected to the chain bypassing local producers. Many Indians were bear on intimately the onslaught of consumerism, the loss of national self-sufficiency, and the disruption of indigenous traditions. The protests came to a head in August 1995, when the Bangalore outlet was repeatedly ransacked.KFC Bangalore demanded, and received, a police van permanently parked outside for a year. hoidenish activist M. D. Nanjundaswamy subsequently claimed KFC would adversely presume the health of the impoverished, by diverting cereal grass from poor tribe to reach the more profitable animal feed. Former milieu minister Maneka Gandhi joined the anti-KFC movement. KFC was also charge of using illegally high amounts of monosodium glutamate (MSG) and heat its food in pork fat.A minute of arc store opened in Delhi, but was closed by the authorities curtly afterwards, purportedly for health reasons, but more likely to avoid a repeat of the Bangalore incident. The two stores only managed to attract a limited, affluent clientele, and KFC decided to abandon the Indian market. KFC returned to India in 1999, with a new Bangalore outlet. This was the sole KFC in India until 2004, when the chain began to expand, albeit with a makeover and a wave of new vegetarian dishes. As of December 2012, on that point were 280 KFCs in the Indian market. As well as the measuring rod KFC offerings, the chain sells a chickpea burger and hot move with chilli lemon sprinkles.RESEARCH METHODOLOGYIn simple basis method actingology green goddess be delimitate as, it is used to give a pass away cut estimate on what the detective is carrying out his or her look for. In fall guy to stick out in a remedy point of time and to advance the interrogation work methodology makes the proper platform to the tec to mapping out the research work in relevance to make solid plans.More over methodology guides the researcher to involve and to be active in his or her particular field of enquiry. to the highest degree of the situations the aim of the research and the research content wont be alike at all time it varies from its objectives and fuse of the research but by adopting a suitable methodology this can be achieved. Right from selecting the topic and carrying out till recommendations research methodology drives the researcher in the right field track. The entire research plan is based on the concept of right methodology.More over through methodology the orthogonal surround constitutes the research by big(p) a depth idea on setting the right research objective, followed by literature point of view, based on that chosen analysis through interviews or doubtnaires stimulateings will be obtained and in the end cerebrate message by this research. On the other hand from the methodology the innate environment constitutes by clearing and identifying the right lineament of research, system, philosophy, time horizon, approaches, followed by right procedures and techniques based on his or her research work. In other hand the research methodology acts as the nerve center because the entire research is bounded by it and to accomplish a good research work, the internal and external environment has to follow the right methodology process.RESEARCH METHODOLOGY USEDIn this project, the research used is qualitative research method concentrate on what kind of reasons led to the simile between the two. Large amounts of necessary data and information were collected from the internet.RESEARCH OBJECTIVETo conduct contemplate analysis on the consumers preference of food joint amongst McDonalds and KFC.RESEARCH HYPOTHESISWhen teenaged consumers choose the fast food restaurants, I selected sixsome factors as the breeding factors, which are wrong, food selections, gustatory perception of food, environment, attend to and smear image and I take away that everyone has different beliefs on the six factors.The Six Hypotheses to be verified in this Research meditation 1 Compared with KFCEnvironment is a emulous payoff of McDonalds speculation 2 Compared with KFC nourishment Selection. is a matc hed utility of McDonalds Hypothesis 3 Compared with KFC terms is a war-ridden gain of McDonalds Hypothesis 4 Compared with KFCBrand Image is a free-enterprise(a) benefit of McDonalds Hypothesis 5 Compared with KFCService is a war-ridden advantage of McDonalds Hypothesis 6 Compared with KFCTaste of Food is a competitive advantage of MacdonaldsRESEARCH FRAMEWORKThis research is to understand how two-year-old consumers select fast food restaurants. On the other hand, this can help the two fast food restaurants to know their drawbacks and edges for upward(a) and maintaining. The irresolutionnaire is intentional base on six hypotheses. After analysis, the result will steer if the hypotheses are confirmed or rejected, through which the advantages of two fast food restaurants and consumers acquaintance will be revealed. SAMPLE FRAMEA inquirenaire was knowing and used to verify the six hypotheses. 40 people were pursueed on their choice and sensing on both the restaurants.CH APTER II abstract spell I MCDONALDS VS KFC ENVIRONMENT KFCUnlike some other international food brands operable here in India, KFC offers the same perceptiveness and abide by no matter which part of the world you are. You can sit back, whoop it up and be assured of the world kinsperson quality. The environment of its outlets should you choose to dine in is always informal and fun like a select few can offer. It focuses on self supporter. Many propagation both men and women enjoying a repast alone without judgement and pleasant avail. everyday 8 million customers are served in KFC and this is not without reason. They have formally announce the absence of Trans-fats in their cooking oil thus making your occasional tote less worrisome.MCDONALDS in that respects always a rush tight-fitting McDonalds because they have planned their locations very well near colleges, categoryes stations etc so before spillage home or during the lunch break many people come for a snack. the re is also a special counter for home releasey. A study highlight of the chain. Its the interior which attracts you to the place, especially the well polished and squeaky impudent floors and good seating statusment. There is no formal stuff in here and it truly follows the concept of self attend. Mc Donalds is one of the most hap hang out joints. In all, a very ambient atmosphere for eat out.MCDONALDS VS KFC FOOD SELECTION KFCKFC is geared up to tap the countrys youthfulness crowd.KFC has launched their new menu Streetwise aiming at the college goers. With Streetwise, KFC is offering a range of signature KFC products at affordable wrongs.KFC has also launched several new television technical as part of the promotional activities for the new offering.KFCs earlier menu consisted of Chicken Wings and Wraps which were too alien for Indian taste buds. thusly, KFC localized its brand by introducing the Veggie Options to its menu that included rice meals, wraps and side dishes t hat was desirable to the Indian consumers. Also, it stuck to eggless mayo and sauces. Even its trademark chicken dishes were disposed(p) a local flavour with the use of Indian spices and cooking techniques. The recentlylaunched Veg Zinger burger is at par with its chicken counterpart. Also, KFC has changed its target audience. From high Income root to Middle Income Youth. While they have localized the menu harmonize to the Indian Taste they havent disregarded their originality that is resides in Chicken.MCDONALDSMcDonalds regular scrumptious menu includes wide range of products like McAloo Tikki, Filet-O-Fish, Spicy Range, Chicken McGrill, McVeggie, Veg Pizza McPuff, Chicken Mcnuggets, Fries, Wraps, an admixture of Sundaes, Soft Serve and re invigorateding beverages such as Ice Tea & mothy Coffee with outstanding service in a vibrant and animated ambience, for which McDonalds is known worldwide.McDonalds has also recently introduced Masala Grill, a range of grilled vegetaria n and non-vegetarian products inspired by the kebabs of the province in Pakistan formerly called the northwestward Frontier Province. These products are wrapped in roasted chilli sauce, a specially-developed condiment, and are getable both a la carte and in meal combos. The range comprises two products, namely the Veg Masala Grill which is a blend of potatoes and a soya cake flavoured with aromatic spices, and the Chicken Masala Grill , which comprises a chicken mince patty seasoned with Indian herbs and spices.MCDONALDS VS KFC PRICE COMPARISONKFCKFC globally enters the market using market skimming. Their products are priced high and target the middle to upper manikin people. Gradually they trickle down the prices management on the middle to pooh-pooh class people to penetrate both sides of the market. KFC price their product keeping different points in view. They adopt the cost base price schema. Pricing of the product includes the govt. tax and take duty and then comes the final stage of determine the price of their product. The products are instant high priced according the market divide and it is also comparable to the standard of their product. impart Pounds of Chicken Served in KFC RestaurantAnnually =1.914 Billion be KFC Chicken Pieces Sold Annually = 5.89 BillionTotal retail Sales = $8.9 Billion Sales Price of per Chicken Piece =$1.51MCDONALDSMcDonalds has complete that, despite the cost savings inseparable in standardization, success can often be attributed to being able to alter to a specific environment. This is indeed the caseful with its implementation of its pricing strategy, which is one of location quite an than globalization.As a part of its business strategy to penetrate deeper into the new and real markets, the forever childlike brand McDonalds introduced smart Price Menu at Rs.20/- in the year 2004 in India. This observe for money bid has been well true by the discerning customers. The communication towards this propos ition has graduated over the years, but the Happy Price Menu platform has been consistent. It came up with a very grasping carrier bag line Aap ke zamanemein ,baap ke zamane ke daamin 2008. This pricing strategy was founded to attract middle class and lower class people and the effect can clearly be seen in the consumer base that McDonalds has now.It started offering prise meals in a range of prices.Ensured affordability and attracted the widest section of customers. Brought the customer and leaved arrange of entry-level products. Trial of those new items and graduate to higher-rungs. For E.g. if a customer starts with McAloo Tikki, he will finally graduate to McVeggie and so in Nonveg. McDonalds has received value pricing and bundling strategies such as golden meal, combo meal, family meal, happy price menu etc to increase overall sales of the product. MCDONALDS VS KFC BRAND IMAGEKFCKFC holds the position of a youth based brand with its youthful, lively ambience of stores and the friendly service. In KFC feedback is taken from the customer in order to know the customer demands and then improvements are do in products. KFC focuses on pure and fresh food in order to develop a distinct and clear position in the minds of customers KFC has a noticeablebrand name and they are leading the market in fried chicken. KFC uses its attributes to Position its harvest (Fried Chicken). KFC positions itself as a youthful, strong service restaurant brand that serves unique, great tasting food and beverages. The focus of the brand strategy is to highlight this across all their communication, menu offerings and the experience that is delivered.MCDONALDSAt first people were rather sceptical somewhat this brand. It was a foreign brand and people dint know what to expect. but clearly now, this doesnt face to be that way. Now when one thinks about McDonalds, one thinks about a place to go and hang out with our friends because it has a comfortable environment. At the s ame time it not very expensive and gives busy service and value for money. And most of us have grown up having a meal in McDonalds with a panelboard crown on our head, a surge in our hands, sitting in Ronald McDonalds punch and walking out with a wreak in the end and also a big smile. As we left the restaurant we just could not wait to go back and enjoy the whole experience all over again.It is things like these that ready a reliable kind of an impression, a perception, and an image in our heads that lingers on for most of our lives. McDonalds wanted to position itself as Indian and a promoter of family set and culture as well as being comfortable and easy. at the same time the brand wanted to communicate that it was committed to maintaining a quality service, cleanliness and offering value for money. But at the end of it McDonalds means different things to different people and doesnt have one brand position.MCDONALDS VS KFC SERVICEKFCSelf Service is the concept followed b y KFC. It gets very crowded especially on weekends, but they have a very competent cater that stand quick service. Its difficult to get a place to sit on weekends and takeaway seems to be the silk hat bet. The staff is very polite irrespective of the pestiferous rush and always lends a ear for your complaints. Home delivery is one area where there have been complaints.MCDONALDSThough theres self service, i.e. you have to order at the counter and collect your items yourselves, the service is quick and sharp and the people make sure you get the food as early as possible. It normally takes around 30 secs after taking your order to delivering the food at the best McDonald outlets. McDonalds also provides home delivery which has been appreciated by the customers.MCDONALDS VS KFC TASTE OF FOOD KFCThough the name KFC indicates chicken but thats not the case. KFC has modify itself in all the food items and thats why they have shortened Kentucky Fried Chicken to KFC. The food is delicio us with less spicespices and good quantity and anyone fond of chicken can surely go there and gorge on the various chicken dishes. Though KFC is mainly famous for chicken, the vegetarians are also not disappointed here. There are as many varieties of vegetarian stuff as there are of chicken dishes. Typical chicken made by Indian style is not available here, but the combination of chicken is arouse here.MCDONALDSMcDonalds strives to maintain its international quality standards in every single one of its outlets. relations directly with the farmers, McDonalds ensures that every ingredient is of the best quality. Strong supply chain efficiencies, rimed chain delivery, minimum storage times, standard recipes and food that is specially made for you deliver freshness right to the customers plates. Paying trouble to minutest of details, McDonalds India has Indianised their menu with introductions like the Mc Aloo TikkiAlooTikki Burger, McSpicy Chicken Burger, McSpicy Paneer Burger and more. With due respect to local usance and customer sentiments, no McDonalds outlet in India serves either beef or pork. Furthermore, the vegetarian and non-vegetarian kitchens are completely separate.CHAPTER III ANALYSIS PART II SURVEY ANALYSISThe report has been designed to study the consumer behaviour with respect to McDonalds and KFC. A interrogative moodnaire was designed in order to understand thereasons of the consumer perception towards the two food giants. My method of going about the study at hand involved the basic survey method, whereby I put forward questions to individualists who were dual-lane into the basic segments provided by and aimed at as either the source or target service provider. Question 1Which age separate do you belong to?The first question was essentially designed to throw light on the age group of people visiting/dining at the food joints. This gave us an idea of the preference of a particular food brand among a given age group if any. For e.g. the dexterous MEAL available at McDonalds attracted the major portion of the younger crowd. As a matter of fact as shown in the following questions, this particular strategy dead(p) almost the entire young consumer segment. Of the individuals surveyed a majority of the individuals belonged to the 18-25 yr age group both for McDonalds as well as KFC. Question 2What is your profession?This question was essential in calculating the cut down of the customers who visit these food joints i.e. the working class of the people visiting the respective places. The survey revealed that the majority of people visiting both the places i.e. 46% for KFC and 55% for McDonalds were students. This thus lays direct stress on the strategies adopted by both the joints resulting in a fundamental demand among the student group. Question 3 atomic number 18 you a vegetarian/non-vegetarian? This was essentially designed to demarcate the groups according to whether they were vegetarians or otherwise. It was a preconceived idea that the vegetarians preferred McDonalds of the two man KFC proven to be a non-vegetarian paradise. This thus showed a balanced market for McDonalds whereas a strong shift for KFC towards the non-vegetarian section. Question 4How do you consider the environment at both the joints? This question was essentially designed to find out what people think about the environment and crowd at both the joints. There is no significant difference detect when it comes to the environment and the experience ofpeople at both the joints. Question 5What is your aspect on the pricing of both the joints?In KFC 31% found the food priced nominally and an sufficient amount of people surveyed i.e. 31% found inexpensive. Hence it was concluded that it dropped down to the individual in the case of KFC and there was no clear market trend. In McDonalds 46% found it nominally priced as well as value for money while just 8% found it expensive. Hence in terms of comparative study it was concl uded that McDonalds was optimally priced although KFC wasnt overpriced either.Question 6What is your saying on the service provided by both the joints and which one would you prefer? This question was designed to find out the type of service provided by each of them and peoples perception on quality of service at these joints KFC got an upper hand when it came to service with 51 % people opting for it whereas 49 % opted for McDonalds.Question 7 valuate both the joints on the scale of 10 on the basis of taste of food This question was designed to get an idea about the taste of food provided by each of these joints. No significant difference was discover when it came to the food served by both the joints. Although KFC is known for their chicken dishes, its also come out with its vegetarian menu which is equally enjoyable. McDonalds on the other hand had been the place for everyone since the very beginning. Therefore, when it comes to taste of food, both McDonalds and KFC have been gi ven equal preference.DIAGRAMMATIC REPRESENTATION1. Which age group do you belong to?2. Are you a Vegetarian/Non-Vegetarian?3. What is your Occupation?4. What is your saying on the pricing of the eat-outs?5. How do you consider the environment at both the eat-outs?6. What is your saying on the service of the eat-outs and which one would you prefer?7. Rate both the eat-outs on the scale of 10 on the basis of taste of foodFINDINGSWhat do the young consumers care most? From the Histogram, it shows that the young consumers care about the service and taste of food most. Note that the score of pass judgment is from 0 to 6 The results show that there are no significant difference on environment, food selection, brand image, service and taste of food and that means they are not the competitive advantages of McDonald. However, the price of McDonald is a competitive advantage of McDonald Young consumers in the main considered that McDonald provides a more reasonable food price of food.CHAPTE R IV CONCLUSION/ compendium/RECOMMENDATIONS CONCLUSIONThis research studies the competitive advantages of two fast food restaurants, McDonald and KFC, from young consumers perspective. Summary of hypotheses test Hypothesis1 Compared with KFCEnvironment is a competitive advantage of McDonalds jilted Hypothesis2 Compared with KFC Food selection is a competitive advantage of McDonalds Rejected Hypothesis3 Compared with KFCPrice is a competitive advantage of McDonalds Supported Hypothesis4 Compared with KFCBrand image is a competitive advantage of McDonalds Rejected Hypothesis5 Compared with KFCService is a competitive advantage of McDonalds Rejected Hypothesis6 Compared with KFCTaste of Food is a competitive advantage of McDonalds RejectedWhen young consumers selected a fast food restaurant, they care about the service and taste of food most. In order to increase the market character of young consumers, restaurant managers have to put plenty of efforts on the service and taste of foo d. Young consumers consider that the McDonald provides a more reasonable food price than KFC. To McDonald, its an advantage against KFC and should be maintained. On the other hand, KFC should do a detail research about the reason why young consumers have such perception about the price of two restaurants.SUMMARY AND RECOMMENDATIONS SUMMARYIn India fast food market is strongly dominated by these 2 brands. But when it comes to comparing these two brands the above study brings us to a conclusion that as far as market presence and brand value is concerned McDonalds has definitely proved a point for themselves.But KFC who re-entered in 2003 has shown a rapid progress and no wonder if in the coming years KFC overtakes McDonalds in the Indian market share. Both the food-giants have given each other coarse competition in terms of customer satisfaction and promotional strategies.The range of products and offers offered by each is remarkable in every context. Although McDonalds has an upper hand with the vegetarian crowd because of its liquid ecstasy products, KFC is slowly catching up to the challenge. KFC provides vegetarian alternatives with an added advantage of a complete meal including rice and desert.Where McDonalds fall into the snack option KFC has covered the meal area.Thus it is not quite a evident which one can be termed as better than the other.RECOMMENDATIONS KFCKFC still involve to do a bit of re-vamp in its vegetarian menu and add more options to it. The fried chicken category already has more options and varieties as compared to the vegetarian section. The prices of KFC are reasonable as compared with other fast food restaurants. But as price is always a primary concern for the customer, therefore, they should adopt certain strategy to attract the customers. And it can only be done by gruelling the prices. It could be by introducing some push away packages for families, employees, students or regular customers. The membership card can be used to p rovide certain extra value to the customer.MCDONALDSOff recent, there have been a lot of complaints on the quality of food that one gets at McDonalds. This should be a matter of prime of life concern when it comes to the progress of the fast food restaurant. McDonalds should start focusing more on improving the quality of products rather than being completely driven by quantity and variety. McDonalds also ask to work on their advertising strategy. For example, the eat menu at McDonalds does not find many takers due to poor publicity. Ignorance of the eat menu at McDonalds is one of the biggest drawbacks of this restaurant.